ABOUT
Launched in 2025, STITCH is a creative consultancy specialising in product development strategy, sourcing, and manufacturing pathways for fashion brands, artists and creatives seeking to produce garments and accessories that authentically reflect their ethos. We provide end-to-end support across design, development, materials sourcing, pricing architecture, and range planning, ensuring every product is both creatively aligned and commercially viable.
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Mission
With a strong network of trusted manufacturers across North Africa and Europe, STITCH connects clients to reliable, quality-driven production partners and guides them through the full development cycle — from concept to final sample. Our work blends creative sensitivity with technical and operational expertise, helping both emerging and established brands bring thoughtful, responsible collections to life.
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With a decade of experience across some of the most respected British heritage and luxury brands, Ayesha Siddall-Fneer has built a multi disciplinary career spanning buying, product development, sourcing and production. She has led high profile product categories generating multi million pound revenues, having worked across fabric development, soft accessories, homeware, apparel, and runway capsule collections. Ayesha is known for providing clear product solutions and strategic guidance to in house teams, grounded in strong cross- functional collaboration, calendar and critical path management, and end-to-end ownership of the development cycle. Her work combines creative sensitivity with technical and commercial acumen, enabling brands to build collections that are both thoughtfully designed and operationally sound.
